Audit your website before investing in server-side tracking

Check server-side tracking readiness by auditing visible browser-side signals, missing conversion events, and cleanup needs before Meta CAPI or server GTM work.

Run a server-side readiness scan Agency monitoring

No code needed for the first checkPublic website checkPractical recommendations

What it does

A server-side tracking project is easier when the website already has clear browser-side events and conversion definitions. TrackCanary does not send server-side events today. It audits the visible public site so teams can clean up forms, click actions, ecommerce paths, and tag foundations before building Meta CAPI, Google Ads enhanced conversions, or server GTM.

What TrackCanary does not claim

It does not prove final attribution.
It does not prove ROAS.
It does not connect to ad platform APIs in this version.

What TrackCanary checks

Browser-side Google Analytics / GA4 evidence, GTM, Meta Pixel, and Google Ads visibility
Forms, buttons, phone links, email links, and WhatsApp links
WooCommerce product, cart, checkout, and purchase signal readiness
Missing or unclear conversion opportunities
Consent-related risk should be reviewed separately; TrackCanary does not detect CMP tools or prove compliance today
Recommended cleanup steps before server-side tracking work

Common tracking issues

Server-side tracking is planned before event definitions are clean.
Important browser-side conversion signals are missing or unclear.
Consent and tracking responsibilities are assumed solved, even though they need separate review.
Meta CAPI or server GTM work is expected to fix broken website-side tracking logic.

How to use it

From public URL to practical tracking next steps

Run the TrackCanary public scan before planning server-side work.

Review missing tags, lead actions, commerce signals, and recommendations.

Fix core browser-side event definitions first.

Use the report as a server-side tracking audit readiness checklist.

Recommended next step

Audit the public site first, then use the findings to prepare a cleaner server-side tracking implementation brief.

Run a server-side readiness scan

Server-Side Tracking Readiness

Server-side tracking readiness and cleanup before Meta CAPI, Google Ads enhanced conversions, or server GTM work.

Website Tracking Audit

Scan a website, detect visible tracking signals, identify missing lead and commerce signals, generate a health score, and recommend next steps.

GA4 Tracking Checker

Visible browser-side signals for Google Analytics 4, Google Tag Manager context, lead paths, and review points after site changes.

FAQ

Does TrackCanary send Meta CAPI events?

No. TrackCanary does not currently send Meta CAPI or other server-side platform events.

Is this a server GTM implementation service?

No. This page describes server-side tracking audit readiness, not a server GTM deployment.

Why check browser-side tracking first?

Server-side tracking depends on clear event logic. If browser-side conversion actions are missing or vague, server-side delivery can copy the same problem.

Start with a free tracking check

Find tracking gaps before they affect campaign decisions.

The public check looks for visible tracking signals and creates a shareable report. No TrackCanary tracker install is required for the first check.

Run a server-side readiness scan