Find broken tracking before it wastes your ad budget

Run a website tracking audit that scans visible tags, lead actions, commerce signals, tracking risks, and practical next steps.

Run a free tracking audit Agency monitoring

No code needed for the first checkPublic website checkPractical recommendations

What it does

TrackCanary uses a browser-based scan to inspect public pages the way a visitor would. It checks whether important analytics and ad tracking signals are visible, then compares that foundation against the forms, calls, WhatsApp links, buttons, and commerce paths that can create business value.

What TrackCanary does not claim

It does not prove final attribution.
It does not prove ROAS.
It does not connect to ad platform APIs in this MVP.

What TrackCanary checks

Google Analytics / GA4 evidence, Google Tag Manager, Meta Pixel, and Google Ads tag visibility
Forms, submit buttons, phone links, email links, and WhatsApp links
Important buttons that may represent lead or purchase intent
WooCommerce product, add-to-cart, cart, checkout, and purchase hints
Tracking health score, issue severity, evidence, and recommended fixes
Shareable report output for clients, developers, or marketing teams

Common tracking issues

Analytics tags exist, but lead actions are not clearly tracked.
Forms, calls, WhatsApp clicks, or email clicks may happen without conversion events.
WooCommerce sales paths are visible, but ecommerce tracking is unclear.
Ad platforms may optimize with incomplete data when conversion signals are missing.

How to use it

From public URL to practical tracking next steps

Enter a public website URL on the TrackCanary homepage.

Let TrackCanary crawl the homepage and a few internal pages with a real browser.

Review the tracking health score, evidence, and recommended next steps.

Share the report with the person responsible for tags, GTM, analytics, or the website.

Recommended next step

Run a free tracking check first. If the scan finds important actions, install the optional TrackCanary tracker only when you want live first-party event monitoring.

Run a free tracking audit

Shareable Tracking Reports

Public scan reports that expose audit-only results without dashboard data, tracker events, or private monitoring history.

First-Party Event Tracker

First-party event capture for WhatsApp clicks, phone clicks, email clicks, form submits, and important buttons.

GA4 Tracking Checker

Visible browser-side signals for Google Analytics 4, Google Tag Manager context, lead paths, and review points after site changes.

FAQ

Does the tracking audit require code installation?

No. The audit starts from a public URL and does not require the TrackCanary tracker.

Does TrackCanary prove final attribution?

No. TrackCanary finds visible tracking gaps and audit evidence. Final attribution still needs platform-side validation.

What happens after a scan?

You get a health score, detected tracking signals, lead and commerce actions, issues, recommendations, and a shareable report.

Start with a free tracking check

Find tracking gaps before they affect campaign decisions.

The public check looks for visible tracking signals and creates a shareable report. No TrackCanary tracker install is required for the first check.

Run a free tracking audit